It's just a simple and fun shortcut for the long and cumbersome phrase "number one core competency and strength in regards to growing a business".
When you ask that question things become a lot more interesting indeed...
So, first of all: Instead of using the cumbersome phrase "number one core competency and strength in regards to growing a business" I prefer to use the fun shortcut "business-boosting superpower" (#BBsuperpower).
Not only is it fun but everyone in the business world instantly understands what you mean when you talk about a "business-boosting superpower".
More importantly is: When you just casually mention that you have a "business-boosting superpower", the ears and eyes of your conversation partner will open wide and you'll instantly get their full attention!
Just the 'business-boosting superpower' phrase alone is an instant attention-grabber in a conversation!
Getting other people to really pay attention to you is just the first but very important step in today's world. And if you can get their attention instantly, that's a PLUS!
The following superpower profiles represent different instances of a core competency/strength in regards to growing a business:
Because any given core competency is developed to a different degree in different people I prefer to talk about superpower profiles. The word “profile” implies that within a given profile there are varying levels of development. So, 2 individuals with the same superpower profile can have different levels of experience. One could be a world-class master while another could be a person with a particular talent but not yet much experience in that area.
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